To bring back Flamin’ Hot Dill Pickle Cheetos, we made the kind of collaboration no one would ever predict, but somehow makes perfect sense: Megan Thee Stallion feat Nickelback. Two completely different worlds, colliding to remake “How You Remind Me”—new lyrics, new energy, and Megan stealing the spotlight. From the mind of the legendary music video director, Dave Meyers.

But we didn’t end up there.

While filming the Pickle’s Back music video, everything Megan Thee Stallion and Nickelback touched got stamped with Cheeto-dust fingerprints.
So we turned those props into real memorabilia. We brought in an official authenticator to verify them, then auctioned everything with Goldin.
The result: we more than doubled the value of the props, just by adding Cheetos dust.