Welcome to the Renaissance of Snacking

PepsiCo reimagined two of its most iconic brands — Cheetos and Doritos — by stripping away artificial dyes and flavors, removing their legendary orange color and signature dust in the process.

The result: Simply NKD.

To introduce this rebirth of the classics, we created the platform Renaissance of Snacking — a fully integrated 360º campaign inspired by the unapologetic freedom, beauty, and nudity of Renaissance art.

From online films and social activations to colorblind taste test experiments and larger-than-life hand-painted OOHs, the campaign invited people to witness the rebirth of snacking firsthand —

welcoming the world into a new era where snacks were stripped down to only what mattered most.

No artificial colors. No artificial flavors. Same great taste, butt naked.

/ Simply NKD integrated case study /

Cannes Lion - 1x Shortlist